Why bother
A shopper who lands on your store from an ad or a search sees a product page with a handful of reviews, or none. The same product on Amazon may have hundreds, or tens of thousands for a well-known brand. Those reviews are real feedback from real buyers of the product. Showing them on your own store gives new visitors the proof they would otherwise leave to look for on Amazon.
It works whether you make the product or resell it. A shop selling a popular pair of headphones can show that model's Amazon reviews just as its maker can.
Whichever method you use, four things matter more than the method itself:
- Same product only. The reviews must be of the exact model you sell, not a similar one or an older version.
- Say where each review came from. "Verified purchase on Amazon" on the card, not just stars.
- Keep the mix honest. If 12% of your Amazon reviews are 1 or 2 stars, a fair selection includes some of them. See Showing Amazon reviews honestly.
- Don't edit what reviewers said. Fix nothing but obvious formatting.
Option 1: copy them by hand
Open the product's reviews on Amazon and type or paste the best few into your theme or your review app's "add review" form.
- Good for: one hero product, five or ten reviews, today.
- The catch: slow, and the reviews you pick by hand tend to be the glowing ones. Dates, names and the verified-purchase detail often get lost on the way.
Option 2: build a spreadsheet and import it into your review app
Most Shopify review apps, Judge.me among them, can import reviews from a spreadsheet in their own column format. You collect each product's reviews into a sheet (rating, title, text, name, date), match it to the importer's columns and upload it.
- Good for: stores that want every review in one review app, with one widget.
- The catch: building the sheet is the hard part: copying hundreds of reviews per product, keeping the star mix, and redoing it when new reviews arrive. The imported reviews usually look like any other review in that app, so check that the Amazon source still shows.
Our guide to exporting Amazon reviews to a CSV file covers the columns and the shortcuts.
Option 3: use an app made for Amazon reviews
This is what Amazon Review Sync does. You link each Shopify product to its Amazon listing, bring the reviews in, and add a reviews block to your product template.
- Connect your productsPaste each product's Amazon link, 50 in one form, or upload a CSV of SKUs and ASINs for up to 500. How to connect products.
- Get the reviews inImport a CSV of up to 1,000 reviews per product, or let the optional Chrome extension collect them from your own Amazon login, picked to match the product's star mix on Amazon. How collecting works.
- Add the blocksPlace the Reviews and Star rating blocks with the theme editor. No code. How to add them.
- Good for: brands and retailers with more than a few products, or any store that wants the Amazon source shown on every card.
- Already using Judge.me, Loox or Yotpo? Keep it. Show Amazon reviews in their own block next to it and turn off our review form, or export a Judge.me import file instead. See both setups.
Side by side
| By hand | Spreadsheet import | Amazon Review Sync | |
|---|---|---|---|
| Time for 10 products × 100 reviews | Days | Hours to days (building the sheet) | About 1 minute per 100 reviews with the extension, or one CSV per product |
| Keeps Amazon's star mix | Only if you're careful | Only if you're careful | Yes, when collected with the extension |
| Shows "from Amazon" on each review | If you add it | Depends on the review app | Always |
| Real review dates | If you copy them | If the sheet has them | Yes |
| Refreshing later | Start again | Rebuild and re-import | Import or collect again; replaces that product's Amazon reviews |
| Cost | Your time | Your time + your review app's plan | $6.99 every 30 days after a 14-day free trial |
Common questions
Will the reviews update by themselves?
No method keeps them in sync automatically. With Amazon Review Sync you import a new file or collect again when a product has new reviews worth showing.
Do I need the Chrome extension?
No. CSV import works in any browser. The extension saves you building the spreadsheet.
Which Amazon marketplaces work?
Twenty, including amazon.com, .co.uk, .de, .fr, .it, .es, .ca, .com.au, .co.jp and .in.
Try it on one product first. The 14-day trial is free, and you can see your Amazon reviews on a product page in a few minutes. Install from the Shopify App Store.
Questions about your store?
Email support@tangledata.com or book a 30-minute call. Tell us where your products sell on Amazon.